How is highlighter used to emphasize features?

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Highlighter emphasizes features by adding light-reflective color that is lighter than the natural skin tone. When you apply it to the high points of the face—the tops of the cheekbones, the bridge of the nose, the center of the forehead, the brow bone, and the cupid’s bow—it catches light and makes those areas stand forward, creating dimension and a subtle glow. That lighter, luminous payoff is what makes features pop. Using a shade lighter than the skin tone ensures this brightening effect; colors the same as skin won’t create lift, darkening would push features back, and a matte finish would not reflect light to emphasize those areas. For best results, blend a light, shimmering product so the glow looks natural rather than obvious.